Saw today on the side of a van

Confidential data shedding

www.mustdestroy.com

A New Hope

A new kind of agency just round the corner...

Just when you didn't think there were enough random little shops popping up and writing long boring articles.

Social Networking Agency will be quite interesting - it's an area where there is extremely little control available. How do you work with them?

Thee are almost 160 million pages on Myspace - they're going to have to develop tools to track what people are talking about. You can't just rely on Technorati.

Running between Myspace, Bebo, Piczo, Facebook, Friendster and all the other ones will be a difficult job. Good luck to them!

News Story

Interesting story.

The Sun is driving huge numbers of people through the site.

Mostly since we started working on the site!!

However, this story does show the rubbishness of NMA.

They're talking about hits as a measurement of the size of the site. Hits have not been used to measure sites for years - they're a completely inaccurate way to look at traffic levels. They do use page impressions in the story, but the use of hits in the headline make the Sun look like cowboys.

Also, they don't give the number in context - should say the percentage of growth, or give the previous numbers. For all the reader knows, we could have increased by less than the internet increased in the year.

Useless.