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Thursday, January 11, 2007

News Story

Interesting story.

The Sun is driving huge numbers of people through the site.

Mostly since we started working on the site!!

However, this story does show the rubbishness of NMA.

They're talking about hits as a measurement of the size of the site. Hits have not been used to measure sites for years - they're a completely inaccurate way to look at traffic levels. They do use page impressions in the story, but the use of hits in the headline make the Sun look like cowboys.

Also, they don't give the number in context - should say the percentage of growth, or give the previous numbers. For all the reader knows, we could have increased by less than the internet increased in the year.

Useless.

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