Cheddervision

This is something that I picked up in the Guardian on Thursday. An online fascination for Westcountry Cheese.

Over half a million people, since the new year have been watching online the maturing process of Westcountry Farmhouse Chedder, by the mode of Cheddervision. A webcam set up to keep an eye on a 44lb truckle of cheddar maturing in a Somerset dairy. Apparantly the most exciting thing so far happened today:

"Cheesemaker Tom Calver appeared on camera and used a corer to perform the three-month maturation test. This involves taking a sample of the cheese and sniffing it."

The clip will be on youtube. Visitors have been logging in from around the world, including New Zealand and Iceland. I assume that these must be cheese loving/ farming countries.


The websites is quite impressive, and there is a good link to buy some cheese online. I'm sure that Cheddervision will prove a clever idea in boosting online sales

The Information Revolution campaign

Malcolm did a good bit of digging about this recently, finding out that it was Ask.com's attempt to scare people 1984-stylee into using alternative search engines to Google.

Perhaps the campaign has a point, but it seems a bit childish that a search for Google on Ask brings up a picture of a man as a puppet. Quite amusing though...