Nce little promo thing trying to get people a little worked up about DRM (Digital Rights Management).
I think many of the rights holders are going too far.
When I buy music I want to be able to play it across my laptop, my home computer, my work computer and my phone. If someone wants to borrow the tune, I want to be able to lend it to them.
The companies are giving you a choice - pay for the protected, legal file or don't pay for the unprotected illegal file. What will people do?