BBH launches virtual advertising agency

You can just imagine:

"Hey agency people, we need to look like we're in touch with all these funky new things on the internet. What can we do?"

"How about we make a big viral that everyone downloads"

"We've done that before though"

"How many people use it?"

"About 0.005% of the online population"

"Is it cool though?"

"Yes and we can get the PR people to push it out to all the papers for us"