Rather than give the solution to the public, he is trying to sell it to other companies. It's a good idea since it opens up the ipod to secure content that's not directly approved by Apple.
If Apple were willing to release this, they wouldn't have run into their recent issues with the French government.
Personally I am against the idea of DRM. As many of the people on the web will tell you, DRM limits the use you may have of goods you have bought.
It is similar to the idea of speed limiters in cars. They would fit perfectly with the law, but it wouldn't allow you to rush to the hospital or run away from someone chasing you.
Current DRM makes it difficult to create legitimate backup copies of DVDs. For example, software that (il)legally bypasses DVD encryption needs to be purchased to transfer DVDs from your computer to your PSP \ iPod.
Digital Rights Management is yet another example of rights holders being short sighted and focusing far too much on short term revenue.
I've been to the cinema twice this month. Both times cost more than purchasing a generic DVD in HMV (£10.50). I'm sure I'm going to read about declining cinema audiences. It'll be blamed on piracy.
At the moment, I'd much rather download a film illegaly rather than give the company who made it over £10 just for the privelege of seeing it.
The films I have seen this month annoy me in particular, these are films which I definitely will end up buying on DVD. It would make sense (from a consumer's point of view) to be able to purchase both cinema ticket and DVD at the same time.
Why don't they do this? So that they can preserve the number of people coming into the cinemas to watch their precious films.
It seems strange - you wait for a film to come out on DVD (so that you can pay twice for the same film. You have therefore deliberately chosen to ignore the other option - download the illegal copy. This copy comes sooner (sometimes at the same time as UK film release), cheaper and often better. Downloaded films can be transferred to other devices. You don't have to worry about where the dvd is. There's no annoying non skippable trailers at the beginning.
Rights holders need to get their acts together, and soon. They're in the process of losing a generation of regular content purchasers. The Swedes are in the process of creating an untraceable 'darknet' that will allow comfort in downloading illegal content.
How long can they wait before genuinely embracing the new wave of distribution?