White House uses YouTube to tackle drug abuse - Digital Bulletin - Digital news by Email - Brand Republic
Where has Brand Republic been for the last six years? There have been hundreds of public service announcements online in recent years. COI team have been active online thorugh i-level for the last four years.
In those four years there have been literally hundreds of different campaigns running across the internet. They have raised awareness about working from heights, disability discrimination, importing foreign meat, tax returns, drugs education...
Brand Republic are showing their usual ignorance about online marketing.