teampembo

Your click pays for Teampembo's chocolate fund

Friday, September 15, 2006

Channel 4 warns of TV advertising gloom - Media Bulletin - Media news by Email - Brand Republic

Channel 4 warns of TV advertising gloom - Media Bulletin - Media news by Email - Brand Republic
Good news for us in some ways - that money for TV must be moving towards the online budgets.
It's a shame really, Channel 4 are holders of large amounts of high quality content (together with large amounts of low quality content). As content makers they need to find new ways to monetise that product.
They are on the way with their much delayed IPTV product, they have started 'simulcasting' their TV channels online. However, they still need to find ways to get a decent amount of money out of the way viewers consume content.
Out of the UK broadcasters though, C4 give the impression of having the best idea of how to get some money out of new media. We'll see how they do whenever the IPTV launch happens.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home