Co-op banks on ethical profit

Guardian Unlimited Business | | Furry sporrans turned down as Co-op banks on ethical profit

I definitely missed this story when it was first run. This is the kind of thing that the bank really needs to push.
No other bank will be able to tell consumers how much business it turned away for being unethical. All other major banks are run for shareholders and therefore can not go back to them and say they turned down business of this size due to ethical concerns.
£9.9m is a large amount of money - it wouldbe good to get the percentage of turnover that this is. Would be useful for any future campaigns...