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Monday, August 07, 2006

Soulmates - Member Profile: cantabkaren

Soulmates - Member Profile: cantabkaren

They're starting to put ads of people on the homepage of the Guardian...

Was speaking to someone at the Guardian the other day and he said soulmates was becoming one of the most important areas in terms of profit.

Poor woman though - I wonder if she knows that thousands of people will be reading her profile today. Is that a good thing? What happens if she knows thousands of people read it but noone got in touch!?


  • Any chance of subtle branding using members of Soulmates... e.g. a can of diet coke in the backgroud, Ainsley Harriot's cooking for 1 on the shelf...

    It does seem that any form of social networking is very important to the branding of media publishers... re: Google & MySpace

    By Blogger neil, at 1:05 pm  

  • I think they're using cunning maths.

    Social networkers seem to do stupidly high numbers of page impressions - I think last time I checked on Myspace it was in the region of 200 per user per month. This is over ten times more than they see on other sites.

    The majority of pages are text based, so they should be able to make a good amount of money by selling ads at extremely low rates.

    I'm not sure that social networking is a good way of branding. MTV's flux looks all too much like typical 'me-too' syndrome. Launching something with no clear idea of what it's for is never a good idea.

    By Blogger Media Monkey, at 1:33 pm  

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