SMS service

Springwise newsletter 11 July 2006: "Parker's, a UK publisher of car pricing guides, introduced its SMS Price Check in 2004. To check the price of a car, users text the word 'price' and the license plate number to 80806. Parker's then texts back exactly what model and year the car is, and what the going prices are if purchased new or second-hand, in good and in bad condition, plus what the trade price is. The service is accessible on all mobile phones and all UK networks, and is charged at GBP 1.50 per valuation. "