Blogging is good
This is one of the forums discussing a computer game that is going to be coming out in the next couple of months.
The (slightly Ramzi-esque) users were looking through some information to do with the game. They built up their own (probably unfounded) rumour that there would be spyware installed on their machines when they tried to play the game.
Cue large amounts of bitching.
Then, however, instead of just leaving it to rest, someone 'official' (DICE) comes in and starts telling the moaners exactly what the company is and isn't doing.
The change in tone is pretty much immediate - once they've had attention paid to them, the moaners calm right down. Obviously there's some people still moaning, but some people get brave enough to get on there and say that they LIKE the idea of having adverts in their games.
Of even more interest is this:
This post was done on a gaming blog with a much larger readership than the initial forum. This was greeted with dismay, but further down someone puts on DICE's reply. Although it takes slightly longer, the anger slowly dies down there. Even more people on this blog suddenly start asking if in game advertising is that bad a thing.