Former Google managing director Burns to join AdLink
Former Google managing director Burns to join AdLink - Digital Bulletin - Digital news by Email - Brand Republic
Why is she doing this? Katie Burns is one of the most respected people in search. She cashed her shares in Google which should have given her a fairly robust pack of notes.
Now she's returning to head up the search arm of Adlink.
Adlink don't have a search offering worth spitting on. Adlink as an organisation are not comparable to Google. I would accept that she might think that it will be a challenge to run the search end of Adlink. However, I think the ex head of Google UK should be more than capable of running Adlink. All of Adlink.
Good luck to her, but I think she's going to find herself struggling to pick up significant bits of business. She must have a big client up her sleeve somewhere otherwise she wouldn't be doing this. I'd be interested to see if she can get much stuff done beyond the first two months.
Why is she doing this? Katie Burns is one of the most respected people in search. She cashed her shares in Google which should have given her a fairly robust pack of notes.
Now she's returning to head up the search arm of Adlink.
Adlink don't have a search offering worth spitting on. Adlink as an organisation are not comparable to Google. I would accept that she might think that it will be a challenge to run the search end of Adlink. However, I think the ex head of Google UK should be more than capable of running Adlink. All of Adlink.
Good luck to her, but I think she's going to find herself struggling to pick up significant bits of business. She must have a big client up her sleeve somewhere otherwise she wouldn't be doing this. I'd be interested to see if she can get much stuff done beyond the first two months.
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