Your click pays for Teampembo's chocolate fund

Wednesday, August 16, 2006

Let click fraud happen says Google chairman

Eric Schmidt made the fairly good economic argument that click fraud is self correcting and the "perfect economic solution" is to "let it happen".

Lots of click fraud means less money for the advertiser from the clicks they get, causing the advertiser to pay less per click, reducing the incentive for click fraud.

(Which then means more money for the advertiser from the clicks they get, resulting in the advertiser paying more per click, increasing click fraud. But never mind that).

But apparently he was being hypothetical. So say Google anyway as they back track as fast as they can.


  • I think he's got a fair point though - in the short term it'll be more money for Google, but in the long term it'll be less money for Google.

    Ideal solution is to keep click fraud to low, but tolerable levels.

    Remember that some of these advertisers are quite loose with their idea of click fraud. Some claim that companies click on competitor's ads so that it will cost them money. This is click fraud according to them, whereas I call it hate tax.
    If I don't like a company, I'll click on a generic listing for it so that they have to pay lots of money and get no sale.

    By Blogger Media Monkey, at 5:54 pm  


    In modern times, people have sought ways to cultivate, buy, wear, or just be around
    flowers and blooming plants, partly because of their agreeable smell. Around the world,
    people use flowers for a wide range of events and functions that, cumulatively, encompass
    one's lifetime

    By Anonymous Anonymous, at 8:10 am  


    the most popular of a class of games called vying games, in which players with
    fully or partially concealed cards make wagers into a central pot, which is awarded
    to the player or players with the best combination of cards or to the player who makes
    an uncalled bet. Poker can also refer to video poker, a single-player game seen in
    casinos much like a slot machine, or to other games that use poker hand rankings.

    By Anonymous Anonymous, at 8:10 am  


    The period during which a developing fetus is carried within the uterus. In humans, pregnancy
    averages 266 days (38 weeks) from conception to childbirth. Traditionally, pregnancy duration
    is counted from the woman's last menstrual period, which adds roughly 2 weeks to gestational
    age. This is how physicians arrive at a pregnancy length of 40 weeks (280 days).

    By Anonymous Anonymous, at 8:11 am  

Post a Comment

Links to this post:

Create a Link

<< Home