Interesting Advert

Why not just be honest and say what they mean? Or use the word "Dirt Track", that would actually be funny. I bet the concept had "Dirt Track" on it, but the client didn't have the balls to sign it off. They just ruined the ad instead.

I can imagine some farmer boys loving it, but I don't think most other people will. Especially people on the Guardian (which is where I saw it!)