Likeness search

A new search engine concept where you can find something that looks like something else. At the moment you can only choose from predefined pictures on their site, e.g. P Diddy's watch, and then find similar items.

The nice bit is that you can then highlight a small portion of the picture and search for images with the same shape and/or colour. So you could find a watch with a little bit of detail you liked.

And of course all the results have affiliate links to buy the item.