Over half a million people, since the new year have been watching online the maturing process of Westcountry Farmhouse Chedder, by the mode of Cheddervision. A webcam set up to keep an eye on a 44lb truckle of cheddar maturing in a Somerset dairy. Apparantly the most exciting thing so far happened today:
"Cheesemaker Tom Calver appeared on camera and used a corer to perform the three-month maturation test. This involves taking a sample of the cheese and sniffing it."
The clip will be on youtube. Visitors have been logging in from around the world, including New Zealand and Iceland. I assume that these must be cheese loving/ farming countries.
The websites is quite impressive, and there is a good link to buy some cheese online. I'm sure that Cheddervision will prove a clever idea in boosting online sales