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Wednesday, August 30, 2006

Waiting for the cash...

Interesting article in the Guardian on Friday which I read on the train back dwon from seeing my clients in Manchester.

States that marketing monies are starting to flow into online and that its slowly catching up with the number of eyevballs that the channel delivers to consumers. It gets to the point that online can be used to help clients work out the ROI required and which 'half of the money' is being wasted.

It concludes that Broadband is the key driver for this change as more homes c. 9.1m in the UK have access to the web via braodband...

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