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Thursday, August 03, 2006

Nacho Libre

This new Jack Black film, Nacho Libre is being pushed via a series of wrestling games on Nickelodeon. In addition, all press ads are advertising a free ringtone when text 61661. In fact you get 2 and they are great. TO hear the Mexican Priest wail, you are directed to their mobile website where you can also see trailers and get ringtones for other United Internationa Pictures films. I've only checked out promos about Nacho, as I have godly faith that this Mexican Priest - Wrestling movie will be the best thing I will ever see; nothing else will provide such a true reflection of war and religion. Word.

http://www.nacholibre.com/

1 Comments:

  • Word up indeed.

    We seem to be seeing more and more of the film companies using social networking and suchlike to get in touch with their core audiences.

    'Snakes on a plane' will be the textbook example of how to do this effectively.

    By Blogger Media Monkey, at 6:15 pm  

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