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Tuesday, August 08, 2006

MySpace enters the G-league

Rupert Murdoch has up the ante by teaming up with Google in a multi year search and advertising deal. MySpace is expecting to reach 100m registered users this week and adds 250,000 new users per day. A social networking site teaming up with a search portal of this size, suggests that we are introducing a new mode of domination within digital media, and thus partially destructing the traditional model of portal vs search. It would make a great movie, Rupert Murdoch could almost be Megatron.

Check out this well writen article on the FT
http://www.ft.com/cms/s/17e8e67e-2660-11db-afa1-0000779e2340.html

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