Rupert Murdoch has up the ante by teaming up with Google in a multi year search and advertising deal. MySpace is expecting to reach 100m registered users this week and adds 250,000 new users per day. A social networking site teaming up with a search portal of this size, suggests that we are introducing a new mode of domination within digital media, and thus partially destructing the traditional model of portal vs search. It would make a great movie, Rupert Murdoch could almost be Megatron.
Check out this well writen article on the FThttp://www.ft.com/cms/s/17e8e67e-2660-11db-afa1-0000779e2340.html